It all started in 1957 when a Parisian pharmacist with a fascination for phytotherapy and aromatherapy founded NUXE. In 1989, Aliza Jabes took over the brand and did her best to revive a pioneering cosmetological concept combining nature, health and beauty.

Aliza Jabes' unchallenged passion for plants combined with a gifted anticipation of women's needs allowed NUXE to become a unique brand, with strong beliefs in its roots and authenticity. The numerous awards received by NUXE over the years tell the tale of brand integrity that is praised by both professionals and consumers.

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