When couturier Gabrielle ‘Coco’ Chanel launched her debut perfume No5, in 1921, it changed the whole world of fragrance. Perfumer Ernest Beaux produced a portfolio of samples for Mademoiselle to try – and she chose the fifth proposal. So No5 was born – and has since gone on to become the most recognised name in perfumery, worldwide. And it is still the most recognised fragrance name today. The latest fragrance in the range is Gabrielle.