In the 1990's, the fashion house introduced its perfume range. As with all the luxury goods they provide, their elegant perfumes could do no wrong. And Bvlgari attracted an even greater audience of people with acute, sophisticated taste. Today, Bvlgari’s perfumes are considered the ultimate indulgence for the refined and elegant client. The fragrances for her are positioned as precious jewels filled with delicately created scents to suit any woman’s personal style, while the male fragrances are inspired by the strongest forces of nature. The end result exudes masculinity and provides a subtle enhancement of his personal virility.