The brand developed from the great tradition of the brothers James and Edward Atkinsons, perfumers in London since 1799, who quickly made a name for themselves there there due to their bear fat perfumed with rose oil. The success of J. and E. Atkinsons has since then been based on this constant search for deep values. Every moment of body care becomes a ritual moment of the search for well-being, due to the beneficial natural ingredients of the furthermost lands of the Orient.

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